About Women in the Media
Gender-based violence remains a challenge within society, significantly rooted in gender inequality and exacerbated by unequal power relations. The project directly aligns with the European Commission’s 2020 – 2025 Gender Equality Strategy, which emphasizes the need for freedom from violence and stereotypes. It specifically addresses the call CERV-2024-DAPHNE, which seeks to prevent and combat gender-based violence. By focusing on the media sector, the project tackles a crucial area where such violence is present.
However, although the issue of gender-based violence against women at media workplace is a global issue, and it is also present in Slovenia, Croatia, Serbia and Bosnia and Herzegovina, data to support the claim, and consequently monitor the improvement of the situation, is rather scarce.
This is why five partners Zavod Krog (Slovenia), Trade Union of Croatian Journalists, TUCJ (Croatia), Trade Union of Culture, Art and Media “Nezavisnost” (Serbia), Mediacentar Sarajevo (BiH) and Slovenian Association of Journalists, SAJ (Slovenia) with co-financing of the European Union started with the project »Women in the Media«.
The project is designed to combat sexual harassment in the media specifically targeting the public broadcasting services across Slovenia, Croatia, Serbia, and Bosnia and Herzegovina. It includes analytical activities, such as cross-national comparative research, development of transferable Rule book (setting standards), identification and exchange of good practices among partner countries, trans-national cooperation of journalists and experts, awareness raising, advocacy and capacity building activities that involve journalism students, male and female journalists and media management.
The project promotes a culture of respect, diversity, and inclusion, critical to achieving long-term gender equality in the media sector in in Slovenia, Croatia, Serbia and Bosnia and Herzegovina, including EU and non-EU member states.
About
The Partners
international, non-governmental & non-profit organization that works in the field of human rights protection, humanitarian work, social equality, development cooperation, environmental protection and other forms of inequality, and social exclusion. Zavod Krog is managing the project, leveraging its experience in handling regional projects to ensure effective implementation across different countries.
has been established in 1996 and since then is a pivotal organization in advocating for the rights and welfare of journalists in Croatia. Trade union members are active in combating for better working conditions of women journalists. They will be in charge of coordinating the overall/joint awareness raising activities and closely cooperate with each partner in the process, providing them the mentorship needed.
is a union that aim for protecting the economic, social, educational, professional and cultural interests of its members and employees in the activities it covers. It has a Women’s section which regularly deals with these kinds of incidents. They are coordinating the development of the Rulebook, ensuring it aligns with existing legal framework and follow EU standards in the field.
is an organization dedicated to improving journalism standards and working environment of journalists, protecting and promoting media freedom in BiH and the Western Balkans region. They developed the research methodology for the cross-border comparative research and managed the overall research process.
was founded in 1905. It has around 800 members and is also a full member of the European Federation of Journalists (EFJ) and the International Federation of Journalists (IFJ). The Association has been conducting journalist trainings in various forms and on various platforms for several decades. Therefore, for the capacity building activities they can provide experienced organisers, and most importantly, access to their membership base, which county nearly 800 members from national, regional, and local media outlets. The Slovene Association of Journalists will lead the development of the training curriculum.
Project Partners
